Privacy Policy

Last Updated: January 15, 2026 | Effective Date: January 15, 2026

MarketPulse Analytics Ltd ("MarketPulse," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our market analytics platform.

1. Cookie Categories & Classification

We use cookies and similar tracking technologies on our website. Cookies are divided into three mandatory categories based on function and consent requirements. Please note that essential cookies are always active to maintain core website functionality, while analytics and marketing cookies activate only after explicit user consent.

Essential Cookies

Essential cookies are required for the core functionality of our website. These cookies enable you to navigate the site, use secure features, and maintain your session. They are activated automatically and do not require consent.

  • Purpose: Core site functionality, security, session management
  • Examples: session_id, csrf_token, cookie_consent_status, authentication tokens
  • Consent Required: No—activated automatically
  • Retention Period: Session duration or up to 12 months for preference storage

Analytics Cookies

Analytics cookies help us understand how visitors use our website. They collect anonymized data about page visits, time on site, and user behavior. This information allows us to improve the user experience and measure the effectiveness of our content.

  • Purpose: Measuring traffic, user behavior, site performance optimization
  • Tools Used: Google Analytics 4
  • Examples: _ga, _ga_XXXXXXX, _gid, _gat
  • Consent Required: Yes—activated only after user accepts
  • Retention Period: Up to 14 months

Marketing & Advertising Cookies

Marketing and advertising cookies enable us and our advertising partners to deliver personalized advertisements. They track your interactions across websites to show you relevant ads based on your interests and previous visits to our site.

  • Purpose: Remarketing, personalized ad delivery, conversion tracking, audience segmentation
  • Consent Required: Yes—activated only after user accepts
  • Retention Period: Up to 540 days (Google Ads default retention)
  • Partners: Google LLC, Meta Platforms, Inc.

2. Marketing Cookies & Advertising Disclosures

The following statements describe our use of marketing and advertising cookies. These disclosures are provided in compliance with advertising platform policies and data protection regulations.

Third-Party Ad Serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. This allows advertisers to show you ads that are relevant to your demonstrated interests.

Advertising Partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites, mobile applications, and platforms you visit. These partners use their own data collection methods in accordance with their privacy policies.

Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, and platforms you visit. This allows us to re-engage potential customers and remind them of our services.

YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network. These ads are served based on your browsing history and demonstrated interests.

Tracking Technologies in Use: We use the following tracking technologies on this website to measure advertising effectiveness and improve user experience:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags and event listeners
  • Universal Analytics tracking code

Advertising Measurement: We use conversion tracking to understand which advertisements lead to actions on our website—such as form submissions, demo requests, or contact inquiries. This allows us to measure campaign effectiveness, allocate marketing budget appropriately, and optimize our advertising spend. Conversion data may be shared with Google Ads and Meta to improve their ad targeting and reporting capabilities.

Active Advertising & Analytics Technologies:

The following advertising and analytics technologies are active on this website:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram advertising)
  • LinkedIn Insight Tag (where applicable)

Opt-Out from Personalized Advertising:

You may opt out of personalized advertising at any time. Opting out does not remove advertisements entirely—you will continue to see non-personalized, contextual advertisements based on the current page content.

3. Consent & Cookie Preference Management

When you first visit our website, you will see a cookie consent banner in the bottom-right corner. This banner provides you with clear options to manage your cookie preferences.

Cookie Consent Banner

The consent banner offers three options:

  • Accept All: Activates all cookies, including analytics and marketing cookies, allowing us to personalize your experience and deliver targeted advertisements.
  • Reject Non-Essential: Activates only essential cookies. Analytics and marketing cookies remain inactive.
  • Manage Preferences: Opens a detailed panel where you can toggle each cookie category on or off independently. Essential cookies cannot be disabled.

Consent Statement & User Acknowledgment

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta to you across the internet. You acknowledge that:

  • You understand how cookies are used on this website
  • You have read this Privacy Policy and the cookie disclosures
  • You voluntarily consent to cookie placement
  • You may withdraw consent at any time through the cookie preferences panel

GDPR Compliance for EEA & UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request. You have the right to withdraw consent at any time without affecting the lawfulness of processing that occurred before withdrawal.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage Preferences" in the cookie banner or by navigating to the link in the footer labeled "Manage Cookies." You may also clear cookies via your browser settings. Withdrawal does not affect the lawfulness of processing that occurred while consent was valid. Processing using essential cookies (which do not require consent) will continue.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement purposes. This section describes who receives your data and how it is processed.

Data Recipients & Categories

When you use our website, the following advertising partners may receive data:

Google LLC

Data Categories: Cookie identifiers, conversion events (form submissions, page views), anonymized behavioral data, remarketing lists, device information, IP address (partially anonymized).

Use Case: Serving ads via Google Ads and the Display Network, remarketing, conversion measurement, campaign optimization.

Privacy Policy: https://policies.google.com/privacy

Meta Platforms, Inc. (Facebook, Instagram)

Data Categories: Pixel events, conversion data (form submissions, clicks), custom audience data, device identifiers.

Use Case: Serving ads on Facebook and Instagram, remarketing, audience creation, campaign measurement.

Data Policy: https://www.facebook.com/privacy/policy

Data Transfer & Safeguards

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable, which provide appropriate safeguards for international data transfers. Data is processed for advertising targeting, campaign measurement, and fraud prevention only—not resold to unaffiliated third parties or used for any purpose other than those described in this policy.

Google and Meta may use this data across their own platforms in accordance with their respective policies. For example, Google may use conversion data to improve its targeting algorithms, and Meta may use audience data to optimize ad delivery across its network. We encourage users to review those policies directly to understand how these companies process data.

5. Lead Forms & Contact Requests

When you submit a contact form, request a demo, or register interest in our services, we collect the information you provide.

Data Collected from Forms

This typically includes:

  • Full name
  • Email address
  • Phone number
  • Company name (if applicable)
  • Message or inquiry details
  • Selected pricing tier or interest area

Legal Basis for Processing

We process form submissions under two legal bases:

  • Consent (GDPR Art. 6.1.a): You provide voluntary consent by submitting the form
  • Contract Performance (GDPR Art. 6.1.b): Where a service relationship exists or is being established

Data Retention & Usage

Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law or unless you have an ongoing relationship with us. We use this data to respond to your inquiry, provide information about our services, send marketing communications (if consented), and improve our customer service. You may request deletion of your data at any time by contacting us at the email address provided in the Contact Information section below.

A link to this Privacy Policy appears adjacent to every form submission button on this site. Submitting a form constitutes acknowledgment and acceptance of this policy. You will receive a confirmation email after submission confirming that we have received your inquiry.

6. Google Services & Analytics

This website uses multiple Google services to measure performance and deliver personalized advertisements. The following services are active on our platform:

Google Analytics 4

Google Analytics 4 collects anonymized usage data, including device information, geographic location, and behavioral signals. IP anonymization is enabled to enhance privacy. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.

Google Ads Conversion Tracking

Google Ads conversion tracking records when a user completes a defined action (form submission, contact request, demo sign-up, or page view) after clicking one of our advertisements. This data is used solely for measuring ad campaign performance, understanding return on investment, and optimizing future campaigns. Conversion data is not used to identify individuals.

Google Remarketing

Google Remarketing allows us to show ads to previous visitors across Google's network, including the Search Network, Display Network, YouTube, and Gmail. Remarketing lists are built from anonymized behavioral data and are not created from sensitive data categories (health, finance, religion, sexual orientation, political views). Users can exclude themselves from remarketing via Google Ads Settings.

Google Tag Manager

Google Tag Manager is a container that deploys tracking tags on our behalf. GTM itself does not collect personal data; it serves as an intermediary for the tags listed above (Analytics, Ads, Remarketing). Google's practices with GTM are governed by their broader privacy and advertising policies.

Google's advertising products are governed by their privacy policies. Please review Google's complete policy here: https://policies.google.com/technologies/ads.

7. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The Meta Pixel may record user interactions and conversion events to help us understand campaign performance.

What Meta Pixel Tracks

The Meta Pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, demo requests, contact inquiries)
  • Custom audience membership for retargeting purposes
  • Device information and approximate location

Sensitive Data Protection

We do not use the Meta Pixel to collect sensitive personal data, nor do we use it to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies. We comply fully with Meta's advertising standards.

Meta as Data Controller

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. The data you provide is subject to Meta's own processing, which may include use within their broader ecosystem. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy.

Managing Your Ad Preferences

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/. Here you can review and adjust which data is used to personalize your ads.

8. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories. We are committed to advertising compliance and responsible business practices.

âś“ We do not sell weapons or controlled substances

âś“ We do not distribute counterfeit or fraudulent goods

âś“ We do not operate unlicensed gambling services

âś“ We do not host adult content or services

âś“ We do not make misleading health or financial claims

âś“ All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full

9. Landing Page Integrity Statement

We maintain the highest standards of transparency and honesty in our online advertising and content delivery. The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. We do not employ cloaking, automatic redirects, or content variation by traffic source. What you see is what you get—our commitment to transparency is non-negotiable.

10. Children's Privacy

This website is not directed at individuals under the age of 16, and we do not knowingly collect personal data from minors. Our services are designed for adults with professional trading and investment experience. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly upon notification. Contact us at the email address in this policy if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at the email address provided in this policy.

12. Your Rights Under GDPR & Data Protection Laws

If you are located in the European Economic Area or the United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR) and UK GDPR:

Right of Access (Article 15)

You have the right to request a copy of the personal data we hold about you. We will provide this in a structured, commonly used, and machine-readable format within 30 days of your request.

Right of Rectification (Article 16)

You have the right to correct inaccurate or incomplete data about yourself. We will correct errors promptly upon notification.

Right of Erasure (Article 17) - "Right to Be Forgotten"

You have the right to request deletion of your personal data in certain circumstances. We will delete data within 30 days unless there are legal reasons to retain it.

Right to Restrict Processing (Article 18)

You may request that we limit how we process your data. We will store it but not actively use it during the restriction period.

Right to Data Portability (Article 20)

You have the right to receive your data in a structured, commonly used, and machine-readable format, and to transmit it to another controller.

Right of Objection (Article 21)

You may object to processing based on legitimate interests or for direct marketing purposes. We will cease processing unless we can demonstrate compelling legitimate grounds.

Right to Withdraw Consent (Article 7.3)

You may revoke consent at any time without penalty. Withdrawal does not affect the lawfulness of processing that occurred while consent was active.

How to Exercise Your Rights

To exercise any of these rights, please email us at [email protected] with a clear description of your request. Include your name, email address, and relevant details. We will respond within 30 days. If you are dissatisfied with our response, you have the right to lodge a complaint with your local supervisory authority:

13. Summary of Data We Collect

We collect the following categories of personal and non-personal data:

  • Full name (from contact forms)
  • Email address (from contact forms and analytics)
  • Phone number (from contact forms)
  • IP address (from web server logs and analytics)
  • Browser type and version (from analytics)
  • Device type and operating system (from analytics)
  • Cookies and tracking identifiers (from first-party and third-party cookies)
  • Usage data (pages visited, time on site, click paths, scroll depth)
  • Form submission content and inquiry details
  • Conversion events (form submits, demo requests, contact requests)
  • Geographic location (approximate, from IP)
  • Referral source (how you found us)

14. Legal Basis for Processing (GDPR Article 6)

For each category of data, we process under one of the following legal bases:

Contact Form Data & Inquiry Information

Legal Basis: Consent (Art. 6.1.a) and Contract Performance (Art. 6.1.b)

Analytics Data

Legal Basis: Consent (Art. 6.1.a)

Marketing & Remarketing Data

Legal Basis: Consent (Art. 6.1.a)

Security & Fraud Prevention

Legal Basis: Legitimate Interest (Art. 6.1.f)

15. Data Retention Periods

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected. The following retention periods apply:

Contact Form Submissions: 2 years from submission date

Google Analytics Data: 14 months

Marketing & Advertising Cookies: Up to 540 days

Email Communications: Duration of relationship + 1 year

Web Server Logs: 90 days

Cookie Consent Records: 3 years (for audit compliance)

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes via a homepage banner at least 14 days before the new policy takes effect. Your continued use of our website after changes indicates your acceptance of the updated policy. This policy was last updated on January 15, 2026.

17. Contact Information & Data Protection Officer

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how we handle your personal data, please contact us:

Company: MarketPulse Analytics Ltd

Address: 125 Market Street, London, EC2R 6AE, United Kingdom

Email: [email protected]

Phone: +44 20 7946 0958

Response Time: We aim to respond to all inquiries within 5 business days

For data protection inquiries specifically, you may also contact our Data Protection Officer directly. We take your privacy seriously and are committed to protecting your personal data.